A strong brand
in three steps
To structure your brands, we need to know them inside out. That’s why we go about our work thoroughly at SKINN. First, we familiarise ourselves with your business. Then we sketch out how your portfolio is put together and we set up a brand architecture that’s logical and simple for both you and your target audience. Potential new brands and acquisitions are also given a place, so you can immediately plug all your future plans into your strategy. Finally, we bring your positioning into focus and create the visual identity of each brand or sub-brand.