In spatial design, we must embrace and integrate technologies such as AR, VR and 3D as part of the design process.
Building smart brands requires different kinds of expertise: strategic, verbal, visual, spatial, digital, etc. Brands need all these identities to create a uniform and familiar experience across all channels. Technology plays an important role. We had a look into long-term branding opportunities within the next generation of digital transformation: how will technologies like Artificial Intelligence, 5G, Augmented Reality, Virtual Reality and blockchain help shape the future of branding? We would like to take you deeper into three aspects.
Thanks to the pandemic, we've been looking at spaces, physical presence and their digital alternatives in a whole new way. Just think of those endless Zoom calls, digital appointments with, for example, your bank employee or therapist, the many digital event experiments, virtual museum visits, etc.
Although a lot of us hope this will soon be a thing of the past, nothing could be further from the truth. These digital changes will stay an integral part of our lives in the future. All the more reason to monitor your brand story and experience across all channels and dimensions. A challenging task for brands in the future. In spatial design, we must therefore embrace and integrate technologies such as AR, VR and 3D as a part of the design process.