The goal? Set up an Expert Center for Branding & Design. From now on, ACC will bring together the Belgian agencies that generate more than 50% of their turnover from Branding & Design, on a regular basis to discuss opportunities and challenges and to further professionalize and innovate the field.

Up first? Develop and attract top talent, IP protection, a well-defined definition of ‘branding’, a way to showcase Belgian branding talent to the world and a shared vision on pitching within the sector.