Oever gallery opens its doors on May 26 in Ostend. Spatial design by 5AM Design Studio. Branding by SKINN.
Ostend is a haven for creatives and even has its own street art festival. A fitting location for a contemporary art gallery with its own in-house coffee shop and store concept.
The founders of Oever gave 5AM design studio carte blanche for the spatial design. The strong link with graffiti, street and urban art formed the basis for the interior concept. The challenge consisted in keeping the gallery a space for creative experiment, inspiring a new generation of artists on the one hand, but also radiating an inviting energy for curious passers-by wandering inside for a coffee or a book.
The founders of Oever gave 5AM design studio carte blanche for the spatial design. The strong link with graffiti, street and urban art formed the basis for the interior concept. The challenge consisted in keeping the gallery a space for creative experiment, inspiring a new generation of artists on the one hand, but also radiating an inviting energy for curious passers-by wandering inside for a coffee or a book.
5AM decided to flip things around and recreated the typical street artist’s canvas, the concrete jungle, in a minimal, stripped down version inside the gallery. The monochrome gray palette refers to the city’s hero color and roughness. Contrasting smooth and rough city textures are altered.
The overall use of gray highlights the pure and calming function of the space. The material mix of raw concrete, rough stucco, mirror, brushed aluminum and high-gloss bold shaped display objects offers contrast and guidance in a subtle way. Oever has personality, but doesn’t steal the thunder of the artists on display.
The open plan space can be divided in different zones by using a smart freestanding system which offers full flexibility and can easily be assembled or expanded whenever and wherever without the need for tools. Display elements and backgrounds in different sizes and colors can be added accordingly.
The opening exhibition consists of five contemporary pop-art artists: Ju Schnee, Yam Shalev, Soichi Yamaguchi, Maria Imaginario and Marcela Florido.
Come discover their work at the festive opening of Oever Gallery on May 26 from 16h00. Hendrik Baelskaai 25 bus 001, Ostend, Belgium.
The overall use of gray highlights the pure and calming function of the space. The material mix of raw concrete, rough stucco, mirror, brushed aluminum and high-gloss bold shaped display objects offers contrast and guidance in a subtle way. Oever has personality, but doesn’t steal the thunder of the artists on display.
The open plan space can be divided in different zones by using a smart freestanding system which offers full flexibility and can easily be assembled or expanded whenever and wherever without the need for tools. Display elements and backgrounds in different sizes and colors can be added accordingly.
The opening exhibition consists of five contemporary pop-art artists: Ju Schnee, Yam Shalev, Soichi Yamaguchi, Maria Imaginario and Marcela Florido.
Come discover their work at the festive opening of Oever Gallery on May 26 from 16h00. Hendrik Baelskaai 25 bus 001, Ostend, Belgium.