SKINN and FIVE AM
form partnership on spatial identity.
SKINN BRANDING AGENCY acquires a majority stake in spatial design studio FIVE AM. Kurt De Vlieghere and Ruth Bossuyt from SKINN consolidate their holistic strategy and their belief in the future and the importance of spatial identity within branding through this partnership. FIVE AM, led by founder and creative director Olivier Caluwier, celebrates its 10th birthday this year and is shaping an ambitious vision for the future with this step.
SKINN is steadily building an ecosystem around their holistic approach to brand creation and optimization, and aims to continuously strengthen that through partnerships, participations and investments. The need for a permanent spatial identity partner was clear and the match with FIVE AM was instant, both personally and professionally.
Kurt, SKINN: “ We believe in a holistic branding approach and want to have all the elements of brand development and optimization that are linked to the various components of brand identity in house or as a partnership. Both FIVE AM and SKINN often get assignments in which we can benefit from each other's services. A joint offering of branding and spatial design is attractive for both our customers. ”
Ruth, SKINN: “ I myself have a background in interior design and architecture. Kurt and I therefore have a high affinity with interior design, both professionally and personally. Our holistic approach has shown the importance of spatial identity for some time now, we went looking for a preferred partner and found one in Olivier with FIVE AM. ”
Kurt, SKINN: “ We believe in a holistic branding approach and want to have all the elements of brand development and optimization that are linked to the various components of brand identity in house or as a partnership. Both FIVE AM and SKINN often get assignments in which we can benefit from each other's services. A joint offering of branding and spatial design is attractive for both our customers. ”
Ruth, SKINN: “ I myself have a background in interior design and architecture. Kurt and I therefore have a high affinity with interior design, both professionally and personally. Our holistic approach has shown the importance of spatial identity for some time now, we went looking for a preferred partner and found one in Olivier with FIVE AM. ”
FIVE AM found SKINN to be the ideal sparring partner with ambition, who brings additional entrepreneurial qualities to the table and with a shared design philosophy and business strategy. Both parties like to focus on beauty, the essence of a design and the flexibility to adapt in these ever-changing times and circumstances.
Olivier, FIVE AM: “ In this preferred partnership we want to remain agile and independent each with our own approach, but one that matches. If we feel that it offers added value to collaborate on a project, then we will do it. ”
FIVE AM specialises in retail and office spaces, likes to think beyond existing conventions, strips concepts to the essence and is aware of the impact that a space and its beauty have on the people who use it on a daily basis.
Olivier, FIVE AM: “ We want to grow and become a reference in the industry. But above all, I want to do the things I like to do: develop concepts that add value. Doing as little as possible with the greatest possible impact. And this in collaboration with people who share that vision. That will be no problem with SKINN. ”
Currently, FIVE AM and SKINN are working together on many national and international projects.
Olivier, FIVE AM: “ In this preferred partnership we want to remain agile and independent each with our own approach, but one that matches. If we feel that it offers added value to collaborate on a project, then we will do it. ”
FIVE AM specialises in retail and office spaces, likes to think beyond existing conventions, strips concepts to the essence and is aware of the impact that a space and its beauty have on the people who use it on a daily basis.
Olivier, FIVE AM: “ We want to grow and become a reference in the industry. But above all, I want to do the things I like to do: develop concepts that add value. Doing as little as possible with the greatest possible impact. And this in collaboration with people who share that vision. That will be no problem with SKINN. ”
Currently, FIVE AM and SKINN are working together on many national and international projects.
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