Interview
In an interview on Brandfetch our Creative Director Fre Fonteyne and our client's Director Marketing & Communications Ruben Castelyn discuss the rebranding of Knokke-Heist.
Last year, we had the opportunity to challenge Knokke-Heist's brand identity. Together with our client we created a completely new branding for the iconic coastal town. Now you can read an in-depth interview about the story behind the Knokke-Heist rebranding.
Fre Fonteyne
Creative Director SKINN
Creative Director SKINN
"The focus was not solely on creating a new logo, tagline, or style, but rather on finding a new challenging position that would better reflect the diversity of experiences in Knokke-Heist."
In the interview they highlight the challenges faced in balancing the needs of both locals and tourists under one brand, and creating a cohesive identity that would represent the entire city. They emphasize the importance of involving all stakeholders and understanding their needs.
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