CHALLENGE
To help Finvision attract new talent in an overcrowded job market, we set out to craft a memorable employer branding campaign, focused on showcasing the unique culture and personalities inside the company. Let's explore how we approached this challenge.
About finvision
Finvision is a trusted financial partner and business coach that offers expertise in financial management, oversight, and strategic insights. Their team of 200+ professionals provides a broad range of financial services, they provide tailored solutions to businesses of all sizes, helping them navigate the complexities of financial management to achieve their goals.
It all started with a brand optimisation to strengthen the core identity of Finvision.
A strong campaign needs a cohesive message across all channels, so we started with optimising the brand identity. The entire identity of Finvision was reworked from brand colours and typography to imagery and abstract 3D visuals.
Employer branding
With a new solid brand system in place, we set out to create a recruitment campaign that is both engaging and memorable.
CAMPAIG
Concept
The employer branding campaign highlights the warm and welcoming culture of Finvision by showing the unique identities and personalities of their employees.
Recruitment booth
We created a Finvision recruitment booth that showcases an interactive flipboard game to discover the talent behind every employee.
Digital marketing
While the booth traveled from city to school, a digital campaign was rolled out to a targeted audience in the specific area.
The people of Finvision play a central role the online ads. Their unique stories became the heart and soul of the whole recruitment campaign.
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