VRT, the public broadcaster for the Flemish community in Belgium, has been an integral part of Belgian society for over 90 years. It produces diverse content, including the VRT NWS service, VRT MAX streaming platform, two TV channels, five radio stations, and various new media formats. VRT offers a wide range of programming, covering public service information, cultural insights, education, entertainment, and sports.

The collaboration between SAFFRON and SKINN is an example of how to leverage areas of expertise and understanding to deliver significant brand transformation for VRT.