Challenge
BAVET is a food concept in full national and international expansion with a collection of spaghetti restaurants. The challenge? An online experience and a brand strategy made for this exponential growth and the complex, dynamic brand architecture.
brand strategy
Our goal was to create a unified spaghetti experience for like-minded souls around the same table. Made for friends.
We did a branding exercise to connect all the different aspects. It's about much more than spaghetti. The sub-brands within BAVET also need to get a place in the strategy. The spaghetti community is the driving force behind the brand. The challenge? Each restaurant has its own individuality, based on the city where they are present. Leaving aside the architecture and the building, the BAVET feeling must be poured over it like a sauce. The exuberant complexity of BAVET required a simple brand strategy, as simple as the idea of spaghetti from small to large.
Brand identity
BAVET is rock 'n roll, as diverse as its community, quirky and agile.
The BAVET team is also very inventive. With every opening, they are bursting with new ideas. The only constant we add to this? The sauce red color! Both in the logo and when using text, sauce red connects all branding elements, no matter how diverse. We developed a new word logo. The countless sub brands and shout-outs in the communication supplement the logo where necessary.