by skinn branding agency

restoring the glory with Group Monument.

Twelve companies

one branding.

brand strategy
Listening, talking, observation / Brand analyse / Brand strategy / Brand positioning / Brand architecture
brand definition
Brand development / Brand optimisation / Brand restyling / Photography / Copywriting / Signage / Brand imagery / Brand claims / Brand guidelines / Brandbook
brand experience
Stationery / Art direction / Print design / Company presentations / Gadgets / Signage / POS design / Advertisements / Web development / Digital strategy / Information architecture / Wireframing / Web design / User experience design / Interaction design / Interactive animations / Rollout & implementation / Photography / Copywriting
Group Monument - branding by skinn | by skinn branding agency

Brand architects at work.

Group Monument is a dependable partner for restoring buildings and monuments with historical value as well as for a complete new build project. Consisting of over 12 different companies, each with their own strengths and services, we analysed and redefined their brand architecture into a uniform and transparant overview. This was the start of a long-term project of branding in a very pure way.

Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency

Before and after.

We gave every company a uniform visual identity by using the ‘back slash’, symbolising the before and after in restoring monumental buildings. Eliminating overall colour in the brand core gave room for imagery and content. Even the typography consists of an old serif font combined with a modern sans type. It’s all in the details.

Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency

Big brand visibility.

Group Monument has a very wide range of tools, such as yard containers and trucks, which made it possible to massively enhance the brand visibility in public places and on the road. We eagerly branded those tools, which enabled us to reach a bigger audience in the public and private sector.

Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency

Build to last.

Each company in Group Monument has its own specialty, which was a challenge for our online creative team to maintain user-transparancy and a clear way of navigating. Our guys showed their online skills once again by working out a frame fitting for each Group Monument player. See for yourself what they build on monument.be.

Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency
Group Monument - branding by skinn | by skinn branding agency