A new home
for the brand
in a competitive sector.
Immo Francois has been active as a real estate agent for 10 years. Founder Dries François started the first office in Bruges in 2010 with only one goal: to provide clients with the best possible service.
The ambitions of this successful company grew along with it during thousands of home viewings and 19 offices. It is high time to sharpen the professionalism and image in order to remain top-of-mind in the highly competitive real estate sector. We’re glad to help with your complete rebranding, from the foundations to the finished product!
to the basics.
Skinn took Immo Francois back to the brand’s basics. Everything was mapped out during the strategic preliminary phase: the competitors, the products and services, the values and USPs, and the future ambitions. With the insights gathered, we set to work to form the foundations of the revamped brand.
Client focus is of primary importance for Immo Francois. Clients should always take centre stage, rather than bragging about one’s own talents. This strong focus was the origin of the new baseline, ‘Make a click with your home’. It emphasises the end client’s goal: That everything just clicks, with the real estate agent, with the sellers… but especially with your new home.
A young and
The client’s visual identity was due for a revamp and their wish list was long. Our journey to create young and atypical branding that simultaneously radiates professionalism, looks good online, is recognisable on the street, etc. had begun.
As a brand concept; we opted for the authentic feeling of highlighting and circling items in the classified ads. This shading style allows us to emphasise communication. The recognisable green was retained and was enhanced with a striking fluorescent upgrade. A combination of black, white, and grey tones worked to balance out the colour palette. The perfect typography for this ambitious brand was ‘big and bold’.
Attractive images are indispensable for a successful real estate office. We developed an appropriate image style so that all the photos and videos convince you to come and visit. The images feel light and fresh while still radiating a warmth to underline the feeling of being at home.
Most of the Immo Francois photography, from images for social media to photos for the website to portraits of the employees, was done by skinn. As little as possible was staged. Immo Francois is all about people. We didn’t use models, preferring real employees, clients, and partners instead.
Through the development of a solid brand framework, we were able to launch the brand on a rich variety of communication carriers from stationery to car lettering to mobile phone cases. In addition, good and eye-catching signage is very important for the real estate sector. The green colour and the bold font make the posters, V boards, and flags stand out in the streetscape.
The flyers and brochures were all given a complete makeover too. In addition, the copy also had to catch people’s attention across the various carriers. In order to fully connect to the DNA of Immo Francois, we opted for a young, ambitious, and personal tone of voice.
A smooth online experience is crucial for any real estate agent. The search for a new home starts online for a lot of people, so Immo Francois must have a very strong online presence.
The website is the main point of contact with the client. The new site was therefore very well-thought-out. A website structure was defined via the wireframes. and the visual design was started from there.
Thanks to a digital strategy, we made sure that potential clients actually get to the website. Social media maintenance, Google Adwords campaigns, SEO optimisations, etc.; these things ensure constant traffic to the website. On top of that, we provide well-thought-out online campaigns, where necessary, for recruiting, for new product launches, or to put properties in the spotlight.
Absolutely not. The rebranding and all its results had an enormous impact on Immo Francois. Brand awareness grew exponentially and Immo Francois now sells more than 1,000 properties a year. In six months’ time, the number of website visitors more than tripled, from 32,000 to over 100,000 visitors per month. The team also continues to grow and Immo Francois now consists of 19 offices in West and East Flanders with more than 65 employees. Let’s toast to that!
The Immo Francois story doesn’t stop here. We joined forces for an intensive long-term cooperation. Thanks to monthly meetings and daily contact, we are able to respond to the needs and requirements of Immo Francois in order to help our ambitious client continue to grow.