We discovered through extensive discussion that the credits for a successful event were seldom linked to the technical event support team, but mostly to the event organiser. In fact, the client stayed anonymous most of the time. This starting point (John Doe & Jane Doe are terms used to name unidentified people) was the opportunity to build a strong overall concept.
Looking at their competitors, we convinced our client to take a branding approach that is unique in the event sector. The naming and branding resulted in a distinctive way of storytelling that enhances their market position. Being the first to make a clear statement, John & Jane became pioneers, like Adam & Eve. Go and see www.johnandjane.be.