JOHN & JANE

Challenge

Develop a new name for an event company in full growth. Build a brand identity that sets them apart from competitors in the highly competitive events industry.

from anonymous to brand.

We discovered through our strategy phase that the credits for a successful event were seldom linked to the technical event support team, but mostly to the event organiser. In fact, the client stayed anonymous most of the time. This starting point became the basis of the brand concept.

Brand concept

'John Doe' & 'Jane Doe' are terms used to name unidentified people.

a challenging approach.

Looking at their competitors, we convinced our client to take a branding approach that is unique in the event sector. The naming and branding resulted in a distinctive way of storytelling that enhances their market position.

Being the first to make a clear statement, John & Jane became pioneers, like Adam & Eve.