Now you see me, now you don’t.
KOVR is the new name for an umbrella branding approach that launches underlying brands for innovate wall and ceiling covering. HYDE, the first panel product in the range, combines architectural elements and light in an invisible way, where light seems to appear out of nowhere, hence the name. An unseen product (that received a Red Dot award) that we loved having the opportunity to brand.
Being strongly involved in the product design phase, we had the opportunity to advise and co-create with our client by choosing textures and prints. This gave us the best possible start for this project, resulting in a solid foundation for the new product. KOVR and HYDE were given the perfect strategy, naming and branding, website and carefully assembled 3D visualisations.