a brand new
way of working.
The Ghelamco Arena in Ghent, home of the Ghent Buffalos, is the most innovating soccer stadium in Belgium. This stadium holds two 10.000m² floors available for a wide range of options. These floors were to become a responsive office concept (MeetDistrict). Not just a simple office solution but a co-working space with room for young companies as well. Not only did we brand the entire concept but we were also involved in the interior decorating process. This made it possible for us to match the interior to the brand and vice versa.
an inspiring welcome.
The design of the location should activate people and motivate start-up companies into connecting to each other. MeetDistrict gives them an inspiring working environment. We analysed the target audience and delivered the right mood with the brand and in the multiple tools. Lucky for us, the client understood that branding is about completing the big picture. We could design everything from the elevators and the coffee mugs to the screensavers in the meeting spaces. Big thumbs up for Meetdistrict!
We created a neutral brand basis with room for evolution, accents and storytelling. Being black in the core, the brand just screams business with the right attitude. The concept proofs to be successful as many young entrepreneurs already set foot in this professional village. Moreover, MeetDistrict will soon open a second location in Antwerp. Same feel, same concept, same branding. Do you want to work in this flashing concept village? Check out www.meetdistrict.be.