Branding with
a holiday feel.

Creating a new style with a smile.

Brand strategy

Analysis

For over 10 years, Reli has specialised in offering premium holiday homes for rent, all located in the south of France. The client visits and carefully selects the best holiday homes with a swimming pool to provide their clients with the very best options. Reli contacted us for their overall tools and after an intensive workshop, the analysis was to fully rebrand Reli and convert it into a smiling brand adapted to the current market needs.

The colour of lavender and a game of pétanque inspired us to start the rebranding, holding firm to the company’s DNA, but reshaping it into a totally new feel.

We consequently designed the seasonal catalogue, the website and multiple tools, which were all enriched with imagery by a very lucky photographer we sent to the sunny side of France for a couple of days. The results even put smiles on our faces.

Rebranding Reli’s online presence also proved to be an effective action. The design for the website and social media became a perfect line extension for the holiday provider.

Reli became a recognisable brand, keeping the focus on summer and good times.