A dynamic branding for a
brand new self-storage brand.

Challenge

We developed a digitally oriented, dynamic brand for a brand-new player in the market for temporary storage spaces.

A new, fresh and, above all, ambitious company, Storo offers storage units of varying sizes. The facilities are anything but dark, dank and depressing, do not feel unsafe and are not difficult to navigate, but do not have a manned counter either, only a very easily accessible, user-friendly and 100% digital concept with a diversity of solutions and services.

Brand strategy

The entire brand narrative, both verbal and visual, is built on a number of distinct pillars: user-friendliness, easy access, friendly and fresh.

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Brand concept

The dynamic brand concept is based on the stacking of boxes and objects of different shapes and sizes.

The visual identity clearly reflects the Storo philosophy and approach. The brand promise is incorporated into this. Storo is a simple solution and it shows.

Every renter is familiar with the difficulties of filling boxes efficiently. Our designers translated this challenge into abstract, colourful shapes that are perfect for holding all kinds of content. The stacking of objects thus became the basis for Storo’s graphic identity. Adding movement to this brought the concept to life.

Verbal identity

Tone of voice

The customer is always the focus. Storo does not draw attention to itself, but to the problems faced by and solutions relevant to its customers. And does so in simple, friendly and rhyming language.

VERBAL

Verbal identity

Tone of voice

Imagery identity

Photo & video

Image style & photography

The fresh branding is also reflected in the visual identity. The solutions that Storo offers its customers are clearly visualised. All photography, videography and 3D visuals are bright, colourful and ‘human’.

Imagery identity

Photo & video

Online identity

Website & app

online

The online experience revolves primarily around simplicity and a clear structure.

Existing and potential customers are informed and navigated towards a custom solution in a simple way. Distinct colours emphasise the important elements of every web page.

The use of 3D visuals clearly shows the stacking possibilities in every storage unit.

The app, which offers access to the rented storage unit, is also based on the same graphic system.

Spatial identity

Exterior & interior

Storo's buildings are always placed in prime locations, close to their target group. By opting for colorful signage, light-filled corridors and playful accents, we make the interior feel fresh and open.

Spatial