You are responsible for all our communication, both internally and externally. You ‘re in charge of rolling out the current marketing and communication plan, lifting SKINN to a higher level. You keep a close eye on the newest trends and innovations in communication, and you look for opportunities to optimize the strategy. You make adjustments where necessary according to changing needs and ambitions. Together with your team, you ensure the roll-out of the plans and strategy.
As part of your role, you will develop comprehensive sales materials to support our sales and create strategies for effective lead generation to attract new customers. Your responsibilities include overseeing budget management by establishing and managing the marketing budget, monitoring expenses, and ensuring effective cost control. You will also be tasked with evaluating the effectiveness and return on investment of our marketing initiatives through detailed ROI analysis.
In addition, you will focus on analysis and reporting by defining and measuring KPIs and metrics. You will analyze the results of our marketing campaigns to provide valuable insights and recommendations. Finally, you will report your findings to management, ensuring that informed decisions can be made to drive the business forward.