Employer brand
Attracting and retaining the right talent is essential for a successful business. As a brand, you need a compelling story people can relate to.
A brand people buy and a brand people work for are not the same things (although they reinforce each other). Define them both clearly and then manage holistically, so that you delight not only your customers, but also your own people - the most important brand ambassadors.
EXERCIS
Theme
Employer brand
What is your image and value proposition as an employer? Do you have a clear strategy to attract and retain the right crowd or do you just count on luck? There’s a lot you can do to keep it under control. It all starts with an employer brand.
02.1
Challenge
Build the brand people want to work for
Starting point: Employee Value Proposition. EVP is a clear, single-minded idea that defines you as an employer. It refers to values and purpose, but also gives a clear hint of the team spirit. Even if the final form of an EVP is short, it takes quite some positioning work to formulate it correctly. Once you have it on point, it’s time to build the employer brand universe and its assets.
02.2
Exercise
List all the things your company or organisation has to offer: the office, benefits, team events, growth programmes... Which of them are truly differentiating?
02.3
Download the full card deck to elevate your brand.
How we do this for our clients.
CARDS
Contact