IN BRAND WORK
In this talk, we explain how an open, holistic understanding of ‘design’ can help build and maintain brands that truly stand out. Typically, brand-related work is divided into bigger and smaller categories and processes. Teams work in their silos to develop the right solutions: from strategy to visual design, to service, marketing activities, community building…
While all this expertise needs to be cultivated within its respective fields, the brand design, growth and optimisation should be overlooked from a holistic, design-thinking perspective. Let’s find out how to approach it.