Smart brand strategy emerges at the intersection of business model, design, and communication. It’s making substantiated choices that bring all these elements together in synergy. That’s why, to us, branding is a profoundly strategic discipline. We take a holistic look at a brand as a system, including its relationship with the outside world.
Smart brand systems work on all senses. Together, different modes of brand identity (visual, verbal, sonic and spatial) contribute to a distinct brand behaviour and a seamless experience.
Without a mindful, active connection, a brand system is just a piece of good-looking design. To really make it work, we need to plug it: into society, culture, audiences, the zeitgeist… That’s where the energy comes from. How things start moving. We search for opportunities to maximise brand’s relevance in the world.
Smart brands are immersed in visionary thinking. Formulating a brand's clear goals and ambitions is as important as developing the tactics that can get it there. We watch social and market trends to map out perspectives and opportunities for the brand to sharpen its competitive edge and cultural relevance. We design brand systems able to grow together with the business, the world, and the market. A robust, timeless basis that we can build on for the years to come, together.
The ‘aha’ moments. Things worth sharing. Images you want to pin to your board. Conversation starters. New, fresh standards. Things you didn’t know you needed until you saw or felt them. The sense of wholesomeness that comes with a solution that works so well, you wonder how come we haven’t done it this way before.
We bring these feelings to life through Smart Moves: solutions that test the boundaries of status quo, elevate businesses, improve brand experiences… It’s never one and the same thing. And that’s what makes the search so worth it.