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Skinn Branding Agency

BRAND
STRATEGY

Services
WE BUILD BRANDS
WE BUILD SMART BRANDS

SHAPING A
SMART STRATEGY

We turn the complexity of social, market and internal forces into a clear brand strategy. This will define and guide all the following steps, from positioning to developing the brand story. Our strategies contain Smart Moves: the ‘secret sauce’ actions that take the brand to the next level and use its advantages to the maximum.
RESEARCH ↓ BRAND ARCHITECTURE ↓ BRAND POSITIONING ↓ BRAND CORE ↓ BRAND BEHAVIOUR ↓ EMPLOYER BRANDING ↓
Brand strategy 0 | SKINN BRANDING AGENCY
What strategic moves does your brand need to evolve into a smart brand?
Our brand strategy is future-focused, taking long-term business goals and the context into account. The solutions will depend on each specific situation. It can be a full makeover, a repositioning, brand architecture tweaks, brand optimisation, aligning business model, identity and experience… The point B is unique for each brand.
SERVICES
BRAND STRATEGY
BRAND STRATEGY
RESEARCH

RESEARCH

Collecting and analysing internal and external data is the starting point for mapping out the opportunities, sources of disruption and a potential strategic direction. The research methods we apply are: desk research, internal surveys, market research, stakeholder interviews, focus groups, workshops, site visits, behavioural profiles, journey mapping, and more.

BRAND STRATEGY
RESEARCH
BRAND STRATEGY
BRAND ARCHITECTURE

BRAND
ARCHITECTURE

Brand architecture is the way your brand and product portfolio is structured. Has it been created in a thought-through manner? Or has it grown organically? Does it need a future plan to meet the business ambition? We solve this puzzle based on research, workshops and further analysis.

UPFRESH brand architecture | SKINN BRANDING AGENCY
Upfresh brand architecture
BRAND STRATEGY
BRAND ARCHITECTURE
BRAND STRATEGY
BRAND POSITIONING

BRAND
POSITIONING

Positioning is the step of making deliberate choices for the brand, based on research and workshops input. The outcome: a crystal clear idea we want to convey through the brand, defining its position in the market and minds and hearts of the audiences.

BRAND STRATEGY
BRAND POSITIONING
BRAND STRATEGY
BRAND CORE

BRAND
CORE

Brand core is about defining the creative foundation on which the brand is going to be built. We formulate clearly the brand’s purpose and ambition. With values and personality, we pinpoint the basis for the brand’s story and behaviour, so that it can connect with its audiences in a relatable, authentic way.

Brand strategy 1 | SKINN BRANDING AGENCY
Brand strategy 2 | SKINN BRANDING AGENCY
Brand strategy 3 | SKINN BRANDING AGENCY
BRAND STRATEGY
BRAND CORE
BRAND STRATEGY
BRAND BEHAVIOUR

BRAND
BEHAVIOUR

Behaviour is personality translated into an experience. A consistent, unique way in which brand interacts with its customers can significantly boost its image.

BRAND STRATEGY
BRAND BEHAVIOUR
BRAND STRATEGY
EMPLOYER BRANDING

EMPLOYER
BRANDING

Based on the brand strategy, we develop an employer branding approach in order to position and promote your business towards current and future employees. Focusing on attracting, recruiting and retaining the team of brand champions.

Brand consultancy | SKINN BRANDING AGENCY
SERVIC

The world and the market are changing. As your strategic brand partner, we solve problems, bring clarity and design tailored solutions. Guiding and supporting you along the way.

BRAND
CONSULTANCY

AUDIT & DIAGNOSIS / WORKSHOPS / BRAND MONITORING / BRAND TRAININGS / OPPORTUNITY SCAN

BRAND
STRATEGY

RESEARCH / BRAND ARCHITECTURE / BRAND POSITIONING / BRAND CORE / BRAND BEHAVIOUR / EMPLOYER BRANDING

BRAND
IDENTITY

VISUAL IDENTITY / VERBAL IDENTITY / SPATIAL IDENTITY / SONIC IDENTITY

BRAND
EXPERIENCE

BRAND LAUNCH / PACKAGING / DIGITAL MARKETING / WEBSITES / E-COMMERCE

ALL SERVICES →

LET'S TALK
ABOUT YOUR
BRAND

How can we help you and your brand stand out in today's competitive market? Our branding team can build new brands from start to finish, or revive existing ones.
CONTACT US→
Work
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DISCOVER THE
SMART BRANDS
WE'VE BUILT
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges


+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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