BRAND
STRATEGY

Collecting and analysing internal and external data is the starting point for mapping out the opportunities, sources of disruption and a potential strategic direction. The research methods we apply are: desk research, internal surveys, market research, stakeholder interviews, focus groups, workshops, site visits, behavioural profiles, journey mapping, and more.

Brand architecture is the way your brand and product portfolio is structured. Has it been created in a thought-through manner? Or has it grown organically? Does it need a future plan to meet the business ambition? We solve this puzzle based on research, workshops and further analysis.

Positioning is the step of making deliberate choices for the brand, based on research and workshops input. The outcome: a crystal clear idea we want to convey through the brand, defining its position in the market and minds and hearts of the audiences.

Brand core is about defining the creative foundation on which the brand is going to be built. We formulate clearly the brand’s purpose and ambition. With values and personality, we pinpoint the basis for the brand’s story and behaviour, so that it can connect with its audiences in a relatable, authentic way.

Behaviour is personality translated into an experience. A consistent, unique way in which brand interacts with its customers can significantly boost its image.

Based on the brand strategy, we develop an employer branding approach in order to position and promote your business towards current and future employees. Focusing on attracting, recruiting and retaining the team of brand champions.

The world and the market are changing. As your strategic brand partner, we solve problems, bring clarity and design tailored solutions. Guiding and supporting you along the way.