THE IDENTITY
OF THE BRAND
In this phase, we translate the brand core into a system of visual, verbal, spatial and sonic elements that create a holistic brand identity. Together, they determine how the brand looks, feels, talks and sounds like, ensuring a seamless connection between physical and digital environments.
VISUAL
IDENTITY
The visual identity is the face of a brand. Our creative directors and designers translate the positioning into a unique visual story. By coordinating the logo, graphic system, photography and other elements, we create brands that are recognisable at a glance. The award-winning, signature style of SKINN guarantees quality and timelessness of design.
Brand guidelines for cd&v
Photo & video production for Joli
3D Motion for Fiqa
Visual guidelines for TVH Global
VERBAL
IDENTITY
The verbal identity is the language component of your brand. Our strategists determine the focus and how the story of your brand is told: what words and what tone are used.
SPATIAL
IDENTITY
Next to minds and hearts, brands live in spaces. Spatial brand identity is a combination of interior design, choice of materials, objects, technologies, signage, as well as sensorial elements such as smell. Building environments that channel the brand personality and values is a beautiful way of implementing a brand system in the physical world. To deliver on the highest, timeless standards of spatial design, we work with our sister company 5AM.
SONIC
IDENTITY
A strong brand appeals to all the senses, including your hearing. To create a sound identity we work with Sonhouse, a studio of sonic branding experts specialised in translating the brand core into catchy and memorable things you can hear.
SERVIC
The world and the market are changing. As your strategic brand partner, we solve problems, bring clarity and design tailored solutions. Guiding and supporting you along the way.
LET'S TALK
ABOUT YOUR
BRAND
How can we help you and your brand stand out in today's competitive market? Our branding team can build new brands from start to finish, or revive existing ones.