BRAND
IDENTITY

In this phase, we translate the brand core into a system of visual, verbal, spatial and sonic elements that create a holistic brand identity.

The visual identity is the face of a brand. Our creative directors and designers translate the positioning into a unique visual story. By coordinating the logo, graphic system, photography and other elements, we create brands that are recognisable at a glance. The award-winning, signature style of SKINN guarantees quality and timelessness of design.

The verbal identity is the language component of your brand. Our strategists determine the focus and how the story of your brand is told: what words and what tone are used.

Next to minds and hearts, brands live in spaces. Spatial brand identity is a combination of interior design, choice of materials, objects, technologies, signage, as well as sensorial elements such as smell. Building environments that channel the brand personality and values is a beautiful way of implementing a brand system in the physical world. To deliver on the highest, timeless standards of spatial design, we work with our sister company 5AM.

A strong brand appeals to all the senses, including your hearing. To create a sound identity we work with Sonhouse, a studio of sonic branding experts specialised in translating the brand core into catchy and memorable things you can hear.