Cdenv rebranding case cover | SKINN BRANDING AGENCY
work
cd&v rebranding
Skinn Branding Agency

From traditional political party to distinct, contemporary brand.

Challenge

The cd&v brand is facing turbulent times. A deep brand renewal is essential to remain relevant. A clear story, a new style, a contemporary feeling. No gray compromise, but a solid & contemporary brand full of color.

C Den V 3000x1800 Overview | SKINN BRANDING AGENCY
brand strategy

Same foundation. Fresh start.

Going back to its roots. Going back to being among the people. We decided to reposition the brand back to where it all started for cd&v all those years ago. This meant both content-wise and visually. Featuring an unambiguous baseline, offering viewpoints in clear language, a sympathetic logo, and a brand experience that would enable ordinary people to connect to cd&v.
Cdv logomotion bg | SKINN BRANDING AGENCY

The new branding returns to cd&v's roots but in a contemporary way. The brand feels more accessible, more human, and invigorated.

Cdv brand video background | SKINN BRANDING AGENCY
PLAY BRAND MOVIE →
brand identity

cd&v’s new identity is confident, warm, and optimistic.

In the logo, the capital letters were replaced with sympathetic but clear lower-case letters. The powerful cd&v orange is now joined by five diverse and energetic secondary colors. And the ampersand? Well, we used it to emphasise how cd&v wants to do things: together.
Cdv water bottles | SKINN BRANDING AGENCY
C Den V 3000x1800 Posters v2 | SKINN BRANDING AGENCY
C Den V 3000x1800 Stories | SKINN BRANDING AGENCY

In addition to an extensive brand guide, we also created various visual assets, tools, and templates that the party can use themselves. Therefore, every Instagram post, flyer, or banner can consistently fit cd&v's new story.

C Den V 3000x1800 GUIDELINES | SKINN BRANDING AGENCY
Imagery identity

We didn’t choose models but instead opted for real people.

From different cultures. Either posing confidently or captured going about their daily lives. They are the basis for an authentic, optimistic, and decisive visual style that feels familiar and warm.
imagery
C Den V 3000x1800 Imagery01 | SKINN BRANDING AGENCY
C Den V 1800x2160 Imagery01 | SKINN BRANDING AGENCY
C Den V 1800x2160 Imagery02 | SKINN BRANDING AGENCY
C Den V 1800x2160 Imagery03 | SKINN BRANDING AGENCY
C Den V 1800x2160 Imagery04 | SKINN BRANDING AGENCY
C Den V 3000x1800 Imagery02 | SKINN BRANDING AGENCY
The colorful yet clear landing page takes people step-by-step into cd&v's new story. The brand movie and manifesto provide context, while three themes highlight the party's substantive focus.
C Den V 3000x1800 Web 01 | SKINN BRANDING AGENCY
C Den V 3000x1800 Abribus | SKINN BRANDING AGENCY

The story has been strengthened. The new branding feels fresh but familiar. The brand cd&v is back among the people, ready for the future.

Fris en monter | SKINN BRANDING AGENCY
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