SKINN NIGHTRO Branding Pillow Label Logo Detail | SKINN BRANDING AGENCY
work
Nightro Branding
Skinn Branding Agency

From new mattress concept
to high-end sports brand.

Challenge

Build a premium brand around a new performance-enhancing mattress topper. Win over sportspeople, athletes and amateurs with a carefully considered brand identity and positioning.

SKINN NIGHTRO Matress Print Texture Label Logo | SKINN BRANDING AGENCY
NIGHTRO basketball player field golden hour | SKINN BRANDING AGENCY

BekaertDeslee approached us to develop, name and brand a special new mattress topper.

BekaertDeslee is the market leader in the production of mattress ticking, with 27 production sites in 19 different countries around the world generating a turnover of 350 million euros. While its range is mainly B2B-oriented, it wanted to appeal directly to the end consumer with this new product.

SKINN NIGHTRO Matress Topshot Product Branding | SKINN BRANDING AGENCY
SKINN NIGHTRO Matress Pattern | SKINN BRANDING AGENCY
Brand positioning

During the strategic preliminary phase, a great opportunity became apparent to avoid marketing the product as a topper. This topper doesn’t belong exclusively in a bedding shop: it is an essential part of an athlete's sports equipment. We therefore built a brand that fits perfectly in a sports shop.

Brand strategy
Brand positioning
Brand identity
Core elements
Name
NIGHTRO naming concept background | SKINN BRANDING AGENCY
Simple & powerful name concept
NIGHTRO gray | SKINN BRANDING AGENCY
Nightro emblem
The logo moves at full speed

Nightro was chosen as the dynamic name with which the new mattress brand began to come to life. Speed, dynamism and strength became central to the brand's identity. Better sports performance during the day thanks to proper rest the night before was a strong starting point for Nightro's baseline.

BASELIN
NIGHTRO baseline visuals | SKINN BRANDING AGENCY

Preparation for sports performance by day begins the night before. This duality inspired us establish a relationship between product and performance.

NIGHTRO performance vs product | SKINN BRANDING AGENCY
SKINN NIGHTRO Sleep Mask Branding Design Accessoire Athletes | SKINN BRANDING AGENCY
SKINN NIGHTRO Surver Waves Dive Sun | SKINN BRANDING AGENCY
SKINN NIGHTRO Zipper Bag Black Hand | SKINN BRANDING AGENCY

A handy sports bag was developed to showcase the product in sports shops. This increased Nightro’s in-store visibility.

SKINN NIGHTRO Brand Imagery Sportsgear Bag | SKINN BRANDING AGENCY
SKINN NIGHTRO Topper Matress Rolled up | SKINN BRANDING AGENCY
SKINN NIGHTRO Topper Matress Rolled up Detail Logo | SKINN BRANDING AGENCY
SKINN NIGHTRO Matress Bag Printed Logo Black White | SKINN BRANDING AGENCY
Stocksy txpd4dfa6d2rym200 Medium 1768829 | SKINN BRANDING AGENCY
Photography
Video

Nightro’s imagery style shows athletes just before sunset or just after sunrise. This enabled us to obtain a warm 'golden hour' feeling and subtly refer to the all-important question of how well the athlete sleeps at night.

We made the brand
breathe, live and move.

SKINN NIGHTRO Performance Mountainbiker Sunset | SKINN BRANDING AGENCY
NIGHTRO social posts | SKINN BRANDING AGENCY
Brand story

Sports, winning and performance became the focus of the entire brand story. Not in the bedroom, but in the sports stadium.

NIGHTRO billboard matress branding | SKINN BRANDING AGENCY
NIGHTRO book open branding | SKINN BRANDING AGENCY
SKINN NIGHTRO Print design Book Folder Brochure | SKINN BRANDING AGENCY
NIGHTRO runner behind emblem | SKINN BRANDING AGENCY
Product development

Extra accessories complete the Nightro sleeping gear. They help athletes to perform and recover optimally.

GEAR
SKINN NIGHTRO Tshirt Design Logo White Branding | SKINN BRANDING AGENCY

Sportshirt

SKINN NIGHTRO Sleeping Pad Black Logo Branded | SKINN BRANDING AGENCY

Sleeping pad

SKINN NIGHTRO Drinking bottle Accesory design Branded Plastic Topper Matress Pattern | SKINN BRANDING AGENCY

Drinking bottle

SKINN NIGHTRO Pillow Brand Design Sports Textile Floating Logo | SKINN BRANDING AGENCY

Pillow

SKINN NIGHTRO Shirt Detail Sports Logo Emblem | SKINN BRANDING AGENCY
NIGHTRO mountainbiker outro | SKINN BRANDING AGENCY
Interested in working together?
Contact us →
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SKINN MANUTTI Photography Fotografie Visual Storytelling 1 | SKINN BRANDING AGENCY
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