The overconsumption and overstimulation of our environments has been causing the rising levels of anxiety disorders and depression, which got significantly exacerbated by the pandemic
. As a counter-power, the focus on mental health and self-care
has been growing, too. One keyword here is mindfulness: a mental state achieved by focusing one's awareness on the present moment, while calmly acknowledging and accepting one's feelings, thoughts, and bodily sensations (Oxford Dictionary). We see that the mobile apps proposing different techniques of practicing mindfulness have been growing in popularity: downloads of the relaxation app Calm, the current market leader, have grown from 40 to 100 million downloads between 2019 and 2020. At the same time Headspace, a meditation app founded by an ex Buddhist monk Andy Puddicombe, is also making it to the mainstream. Headspace reached a milestone in 2021, when their animated series got launched on… Netflix. Yes, the show on meditation techniques is now featured on the platform considered by many to be the epicentre of mindlessness because of its binge watching setup.