SKINN builds branding for the most sustainable construction group in Belgium: Camino.
Last week Joost and Claudia Callens presented their vision for the future of Camino
, the sustainable and future-oriented umbrella organization of the Durabrik descendants.
What SKINN and Camino have in common? To begin with, their love for design and branding.
SKINN covered the design of no less than 7 brandings of the 12 companies under the Camino umbrella, including that of Camino itself, as well as that of the sustainable office complex In The Yard, in addition to Istoir, Veisters, Plan E, Ebenti and Fyxt.
Both Flemish companies also share their unbridled ambition and growth, holistic approach and future-oriented agility within their sector, with the necessary focus on empathetic work at a human level.
SKINN also brought its strategic expertise to the table for the development of the clear brand architecture within the group in order to guarantee and monitor the individual positioning of the various companies, allowing Camino to clearly segment and diversify under the same umbrella. For the spatial identity of In The Yard, SKINN's preferred partner FIVE AM was chosen, which specializes in smart, simple and problem-solving interior concepts for business, retail and hospitality.