Best of both worlds. Amplified.
We accomplished the analytical balancing act through research that focused on both business and human aspects of the two companies. Eventually, the strongest assets on each side became the key ingredients of the new story: NedWorks' people-oriented nature and vibrant brand identity, along with the name, international presence, and personal approach of Ariad, proved to be the way to go. In this configuration, the brand equity of Ariad became the cornerstone on which the company could build further.