Screenshot 2023 03 15 at 17 52 33 | SKINN BRANDING AGENCY
work
Rebranding
Skinn Branding Agency

Belcolade
From classic player
to remarkable frontrunner.

CHALLENGE
More than 30 years’ experience. Part of Puratos Group. And the only B2B chocolate manufacturer in the world still in Belgian hands. Is Belcolade a classic in the chocolate industry? Undoubtedly.

Today, however, the chocolate brand is more than that. Their new sustainability goals are progressive. Their collaborations with local cacao farmers and chocolatiers unrivaled. Belcolade is one big chunk of innovation and humanity. But their branding did not necessarily reflect that. So we created a brand that expresses what Belcolade stands for today. Positive and caring. Disruptive and Belgian through and through.
Before After
Belcolade baseline bg | SKINN BRANDING AGENCY
BELCOLADE collage 3000x1441 | SKINN BRANDING AGENCY
BRAND IDENTITY
The new Belcolade is breezy, artistic, and inventive. A fresh, colourful wind in an industry where golden and dark browns usually set the tone.

A tighter wording of the purpose formed the foundations of the rebranding. You can feel it in every fibre of the brand identity. Including its manifesto, verbal identity and motion identity. And their experience and know-how? That you can taste in the visual identity.
BELCOLADE i Phone1 1800x2160 | SKINN BRANDING AGENCY
BELCOLADE Krant 1800x2160 | SKINN BRANDING AGENCY
PATTERNS
Artistic, black and white patterns constitute the playful basic layer for other brand elements such as pictures, videos and headlines. They refer to an important step in every chocolatier’s process: hot tempering of the chocolate. Designers for the day? Belcolade’s expert chocolatiers, actually. That way, the artisanal chocolatier - Belcolade’s prime target audience - plays a vital role in its identity.
BELCOLADE Patern Stack1 3000x1800 | SKINN BRANDING AGENCY
BELCOLADE Patern Stack5 1800x1800 | SKINN BRANDING AGENCY
BELCOLADE Patern Stack3 1800x2160 | SKINN BRANDING AGENCY
BELCOLADE Patern Stack4 1800x2160 | SKINN BRANDING AGENCY
BELCOLADE PACK6 3000x1800 | SKINN BRANDING AGENCY

In this way, the artisanal chocolatier - the target audience of Belcolade - is also given a central role in the identity.

Belcolade patterns | SKINN BRANDING AGENCY
Packag
PACKAGING
The graphical patterns also pop up in the packaging. Albeit mixed with the signature colour of each chocolate variant. The result? A packaging that really gushes with the thrilling, tasty goodness of chocolate. It jumps out in a sea of brown and golden tints.
Belcolade pack v2 230316 s1 0000 | SKINN BRANDING AGENCY
Belcolade boxes | SKINN BRANDING AGENCY
Belcolade bags landscape | SKINN BRANDING AGENCY
BELCOLADE Foto Webdesign 3000x1800 | SKINN BRANDING AGENCY
BELCOLADE Embleem Foto 3000x1800 | SKINN BRANDING AGENCY
TYPOGRAPHY
Neutral and contemporary versus lively and delicate. There is an exciting tension between the two primary fonts. We’ve put them together intentionally to underline the disruptive attitude of Belcolade.
With our Selection, Origins and Expression chocolate ranges, Belcolade answers the needs of every single professional in the chocolate industry, from the taste quality that will please all consumers to the utmost self-expression and differentiation opportunity. H1 90% leading Copy 140% leading
BELCOLADE Typo Boek2 1800x2160 | SKINN BRANDING AGENCY
BELCOLADE Book Spread 1800x1944 | SKINN BRANDING AGENCY

Belgian roots. Active worldwide.
That, too, is Belcolade.

So we created we a comprehensive brand guide - including presentation and motion templates, digital guidelines, language-friendly fonts, … - and a launch video to roll out the new brand story in various markets in a consistent manner.
Belcolade guidelines bg | SKINN BRANDING AGENCY
Belcolade social stories | SKINN BRANDING AGENCY
Interested in working together?
Contact us →
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges

BE 0882.998.324

+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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