work
cercle rebranding
Skinn Branding Agency

Cercle Brugge.
From underdog to ballsy brand

Challenge
With a legacy of 123 years, Cercle Brugge is a Belgian soccer veteran. And yet, in 2022, the team has never felt younger. The board is keeping its eye on the ball, the team kicks ass and combined, their belief in the next generation is palpable. In other words: there’s a real drive. But one that wasn’t necessarily reflected in the club’s branding. So we created a brand that matches the way Cercle is today. Hungry. Energetic. And ballsy. But still respecting its past. Ready for a future generation of fans.
CERCLE Brand overview

One-two punch
between past and future

Our game plan was to honour Cercle’s rich past, and yet position its future front and centre. A strategy based on three pillars: their sustainable philosophy, their strong sense of community and a firm belief in future generations. Both on – and off – the pitch.
CERCLE 3000x1800 Players 03
3000x900 Voetbal fans
Brand identity

The new brand identity feels
young, dynamic and energetic.

Its dominant colour? Green! Not surprisingly. The colour has been associated with Cercle from the very beginning. And it still is. But now, it has been given some extra kick. Pulsating circles, galvanising the team. And a sturdy front, ready to attack. Placed at an angle. Twelve to be precise, as it is Cercle’s very own matricule.
CERCLE 3000x1800 Shirt Detail

The new logo too honours its predecessor. With recognisable elements like the letter C, the circle and the pentagon. They are still there, but with a more energetic look and feel. Sleek, powerful and assertive.

CERCLE 3 D ball
CERCLE 3000x1800 Players 01
3000x1800 OOH Billboard
MOTION
Cercle billboard
CERCLE 3000x1800 Players 04
3000x1800 OOH Banners
ONLINE
Online identity

Cercle’s identity is ‘digital first’. Even prominently so. Its graphical assets, tools and templates are reminiscent of social media, but allow for enough leeway to demonstrate Cercle Brugge’s more personal and familiar side.

1800x1800 Social Media 1
1800x1800 Social Media 2
1800x1800 Social Media 3
1800x1800 Social Media 4
3000x1800 Brand Assets Social Media

The revamped Cercle is a game changer. A total score. Ballsy. Just like the teams on both sides of the pitch. Ready for a new generation of fans.

CERCLE
CERCLE 3000x1800 Lifestyle 01
CERCLE 1800x2160 Lifestyle 03
CERCLE 1800x2160 Lifestyle 04
CERCLE 3000x1800 Lifestyle 02
Interested in working together?
Contact us →
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges

BE 0882.998.324

+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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