STORO coverimage | SKINN BRANDING AGENCY
work
Storo branding
Skinn Branding Agency

A dynamic branding for a
brand new self-storage brand.

Challenge

We developed a digitally oriented, dynamic brand for a brand-new player in the market for temporary storage spaces.

A new, fresh and, above all, ambitious company, Storo offers storage units of varying sizes. The facilities are anything but dark, dank and depressing, do not feel unsafe and are not difficult to navigate, but do not have a manned counter either, only a very easily accessible, user-friendly and 100% digital concept with a diversity of solutions and services.

STORO blue background | SKINN BRANDING AGENCY
Storo App Icon 3000x1800 | SKINN BRANDING AGENCY
Storo Extra Ruimte Geel 3000x1800 | SKINN BRANDING AGENCY
Brand strategy

The entire brand narrative, both verbal and visual, is built on a number of distinct pillars: user-friendliness, easy access, friendly and fresh.

Storo Imagery athome 3000x1800 | SKINN BRANDING AGENCY
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Brand concept

The dynamic brand concept is based on the stacking of boxes and objects of different shapes and sizes.

The visual identity clearly reflects the Storo philosophy and approach. The brand promise is incorporated into this. Storo is a simple solution and it shows.

STORO blue bg | SKINN BRANDING AGENCY

Every renter is familiar with the difficulties of filling boxes efficiently. Our designers translated this challenge into abstract, colourful shapes that are perfect for holding all kinds of content. The stacking of objects thus became the basis for Storo’s graphic identity. Adding movement to this brought the concept to life.

Storo Brand Concept iphone 3000x1800 | SKINN BRANDING AGENCY
Storo Branding Stapel Boxen 3000x1800 | SKINN BRANDING AGENCY
Verbal identity
Tone of voice

The customer is always the focus. Storo does not draw attention to itself, but to the problems faced by and solutions relevant to its customers. And does so in simple, friendly and rhyming language.

VERBAL
Storo Toneofvoice Posters 3000x1800 | SKINN BRANDING AGENCY
Verbal identity
Tone of voice
Imagery identity
Photo & video
Image style & photography

The fresh branding is also reflected in the visual identity. The solutions that Storo offers its customers are clearly visualised. All photography, videography and 3D visuals are bright, colourful and ‘human’.

Storo Imagery Box office 3000x1800 | SKINN BRANDING AGENCY
Storo Imagery Box Hobby 1800x2160 | SKINN BRANDING AGENCY
Storo Imagery Box Huis 1800x2160 | SKINN BRANDING AGENCY
Storo Imagery athome 02 3000x1800 | SKINN BRANDING AGENCY
Storo Imagery Home 1800x2160 | SKINN BRANDING AGENCY
Imagery identity
Photo & video
Online identity
Website & app
online

The online experience revolves primarily around simplicity and a clear structure.

Existing and potential customers are informed and navigated towards a custom solution in a simple way. Distinct colours emphasise the important elements of every web page.

Storo Storo Webdesign Homepage 3000x1800 | SKINN BRANDING AGENCY
Storo Webdesign Element 1800x2160 | SKINN BRANDING AGENCY
Storo Webdesign Box Detail 1800x2160 | SKINN BRANDING AGENCY

The use of 3D visuals clearly shows the stacking possibilities in every storage unit.

STORO boxes | SKINN BRANDING AGENCY

The app, which offers access to the rented storage unit, is also based on the same graphic system.

Storo Online identiteit iphone 3000x1800 | SKINN BRANDING AGENCY
Storo App Interface 3000x1800 | SKINN BRANDING AGENCY
Storo Gebouw Signage 3000x1800 | SKINN BRANDING AGENCY
Spatial identity
Exterior & interior

Storo's buildings are always placed in prime locations, close to their target group. By opting for colorful signage, light-filled corridors and playful accents, we make the interior feel fresh and open.

Spatial
Storo Signage Exterieur 3000x1800 | SKINN BRANDING AGENCY
Storo Signage Exterieur Totem 1800x2160 | SKINN BRANDING AGENCY
Storo Signage Interieur 1800x2160 | SKINN BRANDING AGENCY
Storo Signage Interieur Veldstraat 1800x2160 | SKINN BRANDING AGENCY
Storo Signage Interieur Trolley 3000x1800 | SKINN BRANDING AGENCY
Storo Signage Exterieur Entrance 3000x1800 | SKINN BRANDING AGENCY
Storo Brand Doos 3000x1800 | SKINN BRANDING AGENCY
Storo Branding Tape 3000x1800 | SKINN BRANDING AGENCY
Storo Signage Interieur Entrance 3000x1800 | SKINN BRANDING AGENCY
Interested in working together?
Contact us →
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Blackboxx
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8000 Bruges


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The Market Antwerp
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2000 Antwerp


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