We developed a digitally oriented, dynamic brand for a brand-new player in the market for temporary storage spaces.
A new, fresh and, above all, ambitious company, Storo offers storage units of varying sizes. The facilities are anything but dark, dank and depressing, do not feel unsafe and are not difficult to navigate, but do not have a manned counter either, only a very easily accessible, user-friendly and 100% digital concept with a diversity of solutions and services.
The dynamic brand concept is based on the stacking of boxes and objects of different shapes and sizes.
The visual identity
clearly reflects the Storo philosophy and approach. The brand promise is incorporated into this. Storo is a simple solution and it shows.
Every renter is familiar with the difficulties of filling boxes efficiently. Our designers translated this challenge into abstract, colourful shapes that are perfect for holding all kinds of content. The stacking of objects thus became the basis for Storo’s graphic identity
. Adding movement to this brought the concept to life.
The online experience revolves primarily around simplicity and a clear structure.
Existing and potential customers are informed and navigated towards a custom solution in a simple way. Distinct colours emphasise the important elements of every web page.