Brands are in a unique position to develop new rituals for their customers.
In those rearranged realities we speak about, brands have an opportunity to be disruptive. But disruptive should not mean disrupting. Particularly online, where it doesn’t necessarily pay off to shout the loudest. Instead of popping up unsolicitedly on all possible touchpoints, the real challenge and opportunity for brands is to integrate in people’s lives. By doing so, they can help deliver structure and become organizers of life. Brands are in the unique position of designing new rituals for their customers. The great thing is: everybody’s daily life is full of rituals. Waking up, taking care of morning hygiene, drinking coffee, going for a walk, commuting, taking a break, doing hobbies, going to bed… Tapping into these moments as a brand opens the door for deep and meaningful connection with the audience.