SALT confirms its position as a pioneer and focuses on motion with their new website.
SALT stands for premium design and architecture, which is why we created an equally high-end and refined brand identity 6 years ago for this trendsetter within project development in Knokke-Heist. We found each other in a shared passion for simplicity and beauty. We still consider SALT as one of our signature SKINN brandings.
Just as they like to push boundaries with every new project at SALT, so do we at SKINN. A smart brand is agile in these changing times, that's how we see it. Delivering a strong branding is the first step, keeping finger on the pulse and letting the different touchpoints evolve over time is the next. A website of 5 years old is without a doubt in need of optimization, so it was time for an update of the front and back-end.
SALT actively contributes to the next chapter of Knokke-Heist. A next level Knokke-Heist also includes a SALT 2.0. Their premium look calls for a premium website. In their quest for perfection, SALT invested in hyper-realistic motion renders of their projects. The main role is played by the Heldentoren, a project that makes SALT and its driving force, Bjorn Christiaens, the pioneer of change in Knokke-Heist.
The intuitive design of the original website was kept, but the motion renders are the new heroes of the website. This strategy was also optimized for the mobile experience. Details make the design. SALT is looking towards the future with this website optimization together with SKINN.
Discover the full SALT case here and discover the new website: