Belysse header placeholder | SKINN BRANDING AGENCY
work
Branding
Skinn Branding Agency

Belysse™
The build of a global
soft flooring brand.

Challenge

Wall-to-wall or carpet tiles. Residential or commercial. Functional, creative, or both. Carpeting comes in many forms. And this new brand has them all covered.

Because it builds on six decades of experience, four sub-brands, and a driving ambition to create sustainable flooring solutions. These were the building blocks with which we created a mature yet modern brand. Confident, elegant, and designed for people. With a serious focus on what is necessary - and the added flair of its sub-brands.
BELYSSE collage placeholder | SKINN BRANDING AGENCY
brand strategy

Belysse arose from changes in the textile sector. Its brand architecture is dynamic, allowing for the interplay between an international, main brand and four sub-brands, each with its own features and identity.

BELYSSE gray bg | SKINN BRANDING AGENCY
EUROPE RESIDENTIAL COMMERCIAL COMMERCIAL USA
Brand movie background | SKINN BRANDING AGENCY
PLAY BRAND MOVIE →
Naming
Belysse. A confident-sounding name that looks elegant. Weaving together the history and the ambitions of the brand. 'Lysse' harks back to the river Lys, which is part of the origin of the flax industry. 'Be' radiates self-confidence: We’re here. To stay.
BELYSSE naming bg | SKINN BRANDING AGENCY
BELYSSE Case 3500x2100 Card | SKINN BRANDING AGENCY
brand identity

Mature modernity

Belysse is mature and reliable. But it is also fresh, modern, and human. The parent brand stands tall. Without overshadowing its sub-brands.
BELYSSE colours placeholder | SKINN BRANDING AGENCY
colours
A fairly neutral colour palette, dominated by an elegant emerald green. A distinct colour palette that represents a conscious choice, as it reflects the brand’s shift from its original low-end demographic to a renewed high-end market positioning. The green hues are also a clear reference to Belysse's sustainable focus.
BELYSSE Case 3500x3150 i Phones | SKINN BRANDING AGENCY
typography

The typeface is timeless, modern, and clear - just like Belysse itself.

BELYSSE gray bg typo | SKINN BRANDING AGENCY
BELYSSE Case 3500x2100 Map | SKINN BRANDING AGENCY
BELYSSE Case 3500x2100 Typography | SKINN BRANDING AGENCY

A visual world, in which tech and emotion come together.

Belysse is a company in which passionate people make innovative, sustainable products, with the end user in mind. And this is exactly what our visual identity expresses
MAGERY
PHOTOGRAPHY
The photographic theme is the people behind the brand. Working together, spontaneously, making things happen. Because they are the heart of Belysse.
BELYSSE Case 2500x3000 Photography 1 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 2 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 3 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 4 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 5 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 6 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 7 | SKINN BRANDING AGENCY
BELYSSE Case 2500x3000 Photography 8 | SKINN BRANDING AGENCY
BRAND IMAGES
Stylized 3D yarns represent the technological side of the brand. Clean, pure, and constantly in motion, they visually hint at the brand's focus on sustainability.
BELYSSE brand imagery placeholder | SKINN BRANDING AGENCY

We also supported Belysse in making a powerful first impression in the soft flooring sector. We introduced the new brand to a relevant audience, using digital teasers, smart targeting, and clear content.

BELYSSE textile website | SKINN BRANDING AGENCY
In a corporate sector that tends to be reserved and formal, the warm, relaxed personality of Belysse stands out. The main brand and sub-brands are intertwined but are also given the freedom to do their own thing.
BELYSSE footer bg | SKINN BRANDING AGENCY
Interested in working together?
Contact us →
NEXT
Knokke-heist
Rebranding
Get the latest news and insights
Subscribe to our newsletter →
Latest news & insights
Get our newsletter →
Home
Work
Services
Smart brands
About us
Clients
News
Careers
Contact
Services
email hidden; JavaScript is required

+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges

BE 0882.998.324

+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
Facebook
Instagram
Behance
Pinterest
LinkedIn
Twitter
Disclaimer    |    Privacy Policy    |    Cookie policy
Home
Work
Services
Smart brands
About us
Clients
News
Careers
Contact
Nederlands
close
Alle cases →
Drag