The new Knokke-Heist is colourful,
casual, and lively.
Despite being an ancient icon, Knokke-Heist never stands still. And that called for a dynamic visual language featuring graphic shapes that organically wave, sway, and blow. It needed lines from the logo that move and flow into each other. And a clear, natural, and modern typeface that is immediately recognisable was a must. An identity had to be projected that brings unity yet leaves enough room for flexibility. That way, the various different town departments would all be able to use it.