Boddy requires a brand system that can function beyond the market sectors and gives a trustworthy feeling of personal, intelligent assistance.
Connection, personalisation and synergy are the central brand values that guided this design process. The naming concept, a combination of ‘body’ and ‘buddy’, envelops them perfectly.
With the minimal and sleek basis, Boddy can adjust itself to the universe of its user, always within clearly delineated design criteria.
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