One group. One identity.
Liantis is ADMB, Zenito & Provikmo's brand new name. Working as a single, close-knit team, this new service group began providing support to entrepreneurs for all their human capital management needs: right from the get go and all the way past the finish line. And that’s exactly how we've won their vote of confidence to assist them in developing a new brand identity.
Brand concept
This newly unified service group is founded on years of experience in the sector, multidisciplinary expertise and a shared conviction that together works better. Liantis personifies the link, connection, and point of contact between entrepreneurs and with each other. The visual DNA's composition highlights this relationship.
Graphic identity
The graphic style is in a dominant, but mellow shade and is paired with a significant amount of blank space creating a clean, business-like feel. The versatile organic shapes, wavy lines and warm purple accent colour are symbolic for humanity, trust, optimism and enthusiasm.
Brand guidelines
Entrepreneurs are always on the move and Liantis is ready to move on up with them. To make sure that the core values, brand strategy and brand style are kept intact, we've developed brand guidelines to make sure that’s what happens. These guidelines include detailed information on the clear choices we’ve made in terms of graphic style, motion design, UI elements, sound, etc... what that boils down to how Liantis looks, moves and feels.
Imagery identity
The brand's power comes from a true team who give it their all to deliver the very best in service. That's also what made us go for an uplifting and appealing image style depicting people in a contemporary workplace setting. Together we joined forces to create an image database with authentic images from a wide range of sectors. The graphic style is given added oomph through the illustrations of people in flowing lines.
The image and illustration style is reinforced with motion design that fits the Liantis brand identity perfectly. Gentle wavelike motions and effective animated transitions create additional versatility that can be used in video, on the web, and on social media.
Rollout
Transforming three different organisations into a single coherent story proved to be a profound undertaking, both in terms of strategy and brand implementation. No doubt that rolling out a new identity across 60 offices employing 1,700 people has a serious impact. Every publication, announcement, rollout materials, online media, advertisements: you name it, we took care of it all. Working alongside the Liantis communications experts we make sure to guard the brands identity in the future.
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