Ghelamco Arena in Ghent is the most innovative football stadium in Belgium. This stadium is home to MeetDistrict, a two-floor, 20,000 m² responsive office concept.
MeetDistrict is not just a simple office solution but a co-working space with room for young companies as well. Not only did we brand the entire concept but we were also involved in the interior decorating process.
We always start with a strategic preliminary process in order to give the new brand the right story and style.
The design of the location should activate people and motivate start-up companies into connecting to each other. MeetDistrict gives them an inspiring working environment.
We analysed the target audience and delivered the right mood with the brand and in all brand experiences. We could design everything from the elevators and the coffee mugs to the screensavers in the meeting spaces.
We created a neutral brand basis with room for evolution, accents and storytelling. Being black in the core, the brand just screams business with the right attitude.
The concept proofs to be successful as many young entrepreneurs already set foot in this professional village.