Have you ever tried reading some boardgame instruction once and try to play immediately? 90% of the time, it will end up in an epic fail. Why? Because elaborated and complicated systems are not necessarily intuitive. Simplicity is an acquired taste, one could say. As obvious as the expression of your brand essence can be, it takes in-depth reflexion to fully seize the small details of a global brand strategy
, and to be able to apply them.
To begin with, let’s not think in two dimensions: the PDF era is over, interactive digital guidelines are the only option nowadays, completed by videos – the to-go tutorial medium for all of us in our daily life. Easy access to the information will strengthen the desire to get informed as well as the involvement in the strategy.