When your business grows, it’s a good idea to think about protecting your brand identity
Maybe it felt like overkill, seemed unnecessary or was simply too expensive when starting up or developing your brand? In the meantime, your company may have grown, or your brand already has a much greater brand awareness or market value? Then it might be time to strategically consider trademark protection.
To protect your trademark or brand it is necessary to register it. With a trademark registration you get the exclusive right to use a brand. Registration is also a first important step towards full trademark protection. It gives you important tools to take action against third parties who, for example, want to use your company name or the brand name of your product. You are also protected against comparable brands that can cause confusion.
In short, registering your brand gives you a unique position in the market and optimal brand protection.
You can also temporarily use the “IP”-voucher and get a refund of 50% on the submission fee. This financial support is part of the measures to help SMEs to face the COVID-19 crisis. It only applies in 2021 and within the limits of the available European budget.