During the first strategic phase, we found out that for the target group that offers or is looking for exclusive real estate, discretion about location, photos and price is particularly important.
This is often the biggest stumbling block to working with a 'classic' real estate partner and also the biggest challenge for the starting Chapter, because how do you advertise as a new real estate partner without explicit images of exclusive real estate? That is why a reliable network is the key to success in this market. Luxury real estate is often sold before it ever appears on the market. Maxime and Dries understand that, in addition to the digital experience, the personal connection is also of great importance and therefore they invest a lot of time and energy in creating trusting bonds within this target group.