HOW DO I BRING STRUCTURE
TO MY BRAND PORTFOLIO?

If you’re a developing business – whether you’ve grown organically or taken over other businesses or brands – it’s very likely that your brand architecture lacks structure. With a strong brand strategy, we can help you to structure your offer and brands clearly. This will make it completely clear to you and to your target group what you do and why.

To structure your brands, we need to know them inside out. That’s why we go about our work thoroughly at SKINN. First, we familiarise ourselves with your business. Then we sketch out how your portfolio is put together and we set up a brand architecture that’s logical and simple for both you and your target audience. Potential new brands and acquisitions are also given a place, so you can immediately plug all your future plans into your strategy. Finally, we bring your positioning into focus and create the visual identity of each brand or sub-brand.

We’d love to meet you to explore whether we’re the right partner for your brands and how we can help you structure your offer. See you soon!