These lines characterise the building's architectural highlights along with the myriad lines to be found strewn across sheet music, in the choreographed flow of a dance or a theatre piece, and in the shapes of instruments. They are the symbolic ties that link artist to audience and vice versa.
Not only the characteristic line work, but also the soft colours, purity and openness of the spaces are recurring graphic elements
. These became the building blocks of a uniform brand experience
that works equally well for every communication tool.