SKINN IMMOFRANCOIS Webdesign 1 | SKINN BRANDING AGENCY
work
Immo Francois Rebranding
Skinn Branding Agency

A new home for the
brand Immo Francois.

Challenge
Immo Francois has been active as a real estate agent for 10 years. Founder Dries François started the first office in Bruges in 2010 with only one goal: to provide clients with the best possible service.

The ambitions of this successful company grew along with it during thousands of home viewings and 19 offices. It is high time to sharpen the professionalism and image in order to remain top-of-mind in the highly competitive real estate sector. We’re glad to help with your complete rebranding, from the foundations to the finished product!
SKINN IMMOFRANCOIS Logo Design Photography | SKINN BRANDING AGENCY
Brand strategy

During the strategic preliminary phase, everything was mapped out: the competitors, the products and services, the values and USPs and the future ambitions. Skinn took Immo Francois back to the foundation of the brand.

SKINN IMMOFRANCOIS Brand Concept | SKINN BRANDING AGENCY
With the insights gathered, we set to work to form the foundations of the revamped brand. Client focus is of primary importance for Immo Francois. Clients should always take centre stage, rather than bragging about one’s own talents. This strong focus was the origin of the new baseline, ‘Make a click with your home’. It emphasises the end client’s goal: That everything just clicks, with the real estate agent, with the sellers… but especially with your new home.
SKINN IMMOFRANCOIS Interieur | SKINN BRANDING AGENCY
Brand concept

The client’s brand identity was due for a revamp and their wish list was long. Our journey to create young and atypical branding that simultaneously radiates professionalism, looks good online, is recognisable on the street, etc. had begun.

As a graphic concept; we opted for the authentic feeling of highlighting and circling items in the classified ads. This shading style allows us to emphasise communication. The recognisable green was retained and was enhanced with a striking fluorescent upgrade. A combination of black, white, and grey tones worked to balance out the colour palette. The perfect typography for this ambitious brand was ‘big and bold’.
SKINN IMMOFRANCOIS Brandbook Branding Guidelines | SKINN BRANDING AGENCY
Imagery identity
Photography & video

Attractive images are indispensable for a successful real estate office. We developed an appropriate imagery style so that all the photos and videos convince you to come and visit.

The images feel light and fresh while still radiating a warmth to underline the feeling of being at home. Most of the Immo Francois photography, from images for social media to photos for the website to portraits of the employees, was done by skinn. As little as possible was staged. Immo Francois is all about people. We didn’t use models, preferring real employees, clients, and partners instead.
SKINN IMMOFRANCOIS Photography Fotografie Visual Storytelling 1 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Logo Design Photography | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Photography Fotografie Visual Storytelling 2 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Photography Fotografie Visual Storytelling 3 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Photography Fotografie Visual Storytelling 4 | SKINN BRANDING AGENCY

Through the development of a smart brand identity, we were able to launch the brand on a rich variety of brand experiences from stationery to car lettering to mobile phone cases.

SKINN IMMOFRANCOIS Brochure Design 1 | SKINN BRANDING AGENCY
Brand experience
Applications
The click with everything
In addition, good and eye-catching signage is very important for the real estate sector. The green colour and the bold font make the posters, V boards, and flags stand out in the streetscape.
SKINN IMMOFRANCOIS Signage Signalisatie Photography Fotografie 1 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Signage Signalisatie Photography Fotografie 2 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Brochure Design 2 | SKINN BRANDING AGENCY
Verbal identity
The flyers and brochures were all given a complete makeover too. In addition, the copy also had to catch people’s attention across the various carriers. In order to fully connect to the DNA of Immo Francois, we opted for a young, ambitious, and personal tone of voice.
SKINN IMMOFRANCOIS Brochure Design 1 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Gadget Design Merchandising | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Signage Signalisatie | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Brochure Design 3 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Merchandising | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Brochure Design 2 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Signage Bord | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Socialmedia Design Motion 1 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Photography Fotografie Visual Storytelling | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Webdesign 2 | SKINN BRANDING AGENCY
Online identity

A smooth online experience is crucial for any real estate agent. The search for a new home starts online for a lot of people, so Immo Francois must have a very strong online presence.

SKINN IMMOFRANCOIS Webdesign 3 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Webdesign 4 | SKINN BRANDING AGENCY
The website is the main point of contact with the client. The new site was therefore very well-thought-out. A website structure was defined via the wireframes. and the digital design was started from there.
IMMOFRANCOIS.BE →
SKINN IMMOFRANCOIS Webdesign 1 | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Webdesign 2 | SKINN BRANDING AGENCY

Digitale marketing? Sold!

Thanks to a digital strategy, we made sure that potential clients actually get to the website. Social media maintenance, Google Adwords campaigns, SEO optimisations, etc.; these things ensure constant traffic to the website. On top of that, we provide well-thought-out online campaigns, where necessary, for recruiting, for new product launches, or to put properties in the spotlight.
SKINN IMMOFRANCOIS Socialmedia Design Digital Marketing | SKINN BRANDING AGENCY

Ready to settle?

Absolutely not. The rebranding and all its results had an enormous impact on Immo Francois. Brand awareness grew exponentially and Immo Francois now sells more than 1,000 properties a year. In six months’ time, the number of website visitors more than tripled, from 32,000 to over 100,000 visitors per month. The team also continues to grow and Immo Francois now consists of 19 offices in West and East Flanders with more than 65 employees. Let’s toast to that!
SKINN IMMOFRANCOIS Motion Design Socialmedia | SKINN BRANDING AGENCY
SKINN IMMOFRANCOIS Socialmedia Design Motion 2 | SKINN BRANDING AGENCY
The Immo Francois story doesn’t stop here. We joined forces for an intensive long-term cooperation. Thanks to monthly meetings and daily contact, we are able to respond to the needs and requirements of Immo Francois in order to help our ambitious client continue to grow.
Interested in working together?
Contact us →
NEXT
SKINN TYLES Paper Design Magazine 1 | SKINN BRANDING AGENCY
Tyles
Branding
Get the latest news and insights
Subscribe to our newsletter →
Latest news & insights
Get our newsletter →
Home
Work
Services
Smart brands
About us
Clients
News
Careers
Contact
Services
email hidden; JavaScript is required

+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges

BE 0882.998.324

+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
Facebook
Instagram
Behance
Pinterest
LinkedIn
Twitter
Disclaimer    |    Privacy Policy    |    Cookie policy
Home
Work
Services
Smart brands
About us
Clients
News
Careers
Contact
Nederlands
close
Alle cases →
Drag