SKINN TYLES Paper Design Magazine 1 | SKINN BRANDING AGENCY
work
Tyles Branding
Skinn Branding Agency

A transformative
branding for Tyles.

Tyles is the new name for Vilvordit, a distributor of quality ceramic tiles for over 110 years. The new name is one of the many steps taken by the tile company to better position the brand in the rapidly evolving flooring sector.

SKINN TYLES Photography Fotografie Logo Design | SKINN BRANDING AGENCY
Brand strategy
A strong brand
The Tyles brand architecture and strategy was rebuilt from the ground up. After the professional analysis of the old brand, the foundation was laid for a single, powerful brand concept that could be used as one powerful identity to transform all of the brand’s carriers to match the new strategy and style. We call this a total brand renovation in professional jargon.
SKINN TYLES Black Background | SKINN BRANDING AGENCY
Attracting and inspiring the end customers became the first focus of the marketing strategy. When it became clear that the best way to reach this target group was through digital channels, the challenge arose not only to revamp the brand in an attractive way, but also to digitise all the communication tools.

The experience and inspiration of the customer via digital channels was central in the creation of Tyles. More than ever, consumers are starting their online search for a suitable floor for their housing project.
SKINN TYLES Grid Brandconcept | SKINN BRANDING AGENCY
Grid concept

When creating the graphic identity we started from a patchwork grid. Visuals, texts and surfaces can be aligned on the grid like tiles in an endless variety of configurations.

SKINN TYLES Signage Signalisatie | SKINN BRANDING AGENCY
SKINN TYLES Photography Fotografie Visual Storytelling | SKINN BRANDING AGENCY
SKINN TYLES Businesscard Design Visitekaartje | SKINN BRANDING AGENCY
SKINN TYLES Stationary Design Branding | SKINN BRANDING AGENCY

Tyles clearly needed a versatile graphics system that could fit on communication carriers of all sizes and weights, from small advertisements online to large visuals in the showroom and everything in between. The Tyles logo fits perfectly on top of the decorative layers and, together, as a brand framework, they can be effortlessly transformed into every possible experience of the brand.

SKINN TYLES Black Background | SKINN BRANDING AGENCY
SKINN TYLES Advertising Design Advertentie | SKINN BRANDING AGENCY
SKINN TYLES Photography Fotografie Signage | SKINN BRANDING AGENCY
Online identiteit
Cross-channel
Cross-channel approach

Our digital marketers set to work in order to market the brand online as well. We created a complete communication plan based on a digital strategy.

Digital tools were used to direct quality traffic to the website via the right channels. Social media, email marketing, SEA, etc. communicate a piece of the message to the consumer each time, just enough to trigger and generate traffic.
SKINN TYLES Socialmedia Design Digital Marketing 1 | SKINN BRANDING AGENCY
SKINN TYLES Socialmedia Design Digital Marketing 2 | SKINN BRANDING AGENCY
SKINN TYLES Socialmedia Design Digital Marketing 2 | SKINN BRANDING AGENCY
Online experience
The physical tools, the social media impressions, the mailings, and the rebranded website take the customer on an inspiring journey in which the quality and applicability of the product are highlighted. The various online communication channels have been carefully defined and aligned with each other in order to reach consumers and installers more efficiently and to address them in a targeted manner.
SKINN TYLES Webdesign Branding 1 | SKINN BRANDING AGENCY
Website

The Tyles website was launched together with the new brand. A brand-new website that fits in seamlessly with the company’s strategy and style. Skinn was entrusted with successfully completing the wireframing, design, and development of the new website.

SKINN TYLES Webdesign Branding 3 | SKINN BRANDING AGENCY
Just like with the showroom experience concept, we also want to inspire our customers on the website. That’s why the site was divided into rooms and looks, in order to respond to common searches. Together with all the other tools, the site fits in with Tyles’ goal of becoming an offline and online inspiration platform for both the project market and the end consumer.
SKINN TYLES Webdesign Branding 2 | SKINN BRANDING AGENCY
SKINN TYLES Webdesign Branding 1 | SKINN BRANDING AGENCY
SKINN TYLES Webdesign Branding 4 | SKINN BRANDING AGENCY
SKINN TYLES Webdesign Branding 3 | SKINN BRANDING AGENCY
SKINN TYLES Webdesign Branding 5 | SKINN BRANDING AGENCY
SKINN TYLES Branding | SKINN BRANDING AGENCY
Rollout

The Tyles launch was a comprehensive operation. The showrooms became an experience concept, inspiration leaflets were printed, a new Batibouw stand came to life, the fleet was refreshed, and so much more happened.

SKINN TYLES Magazine Design 1 | SKINN BRANDING AGENCY
SKINN TYLES Magazine Design 2 | SKINN BRANDING AGENCY
SKINN TYLES Paper Design Magazine 3 | SKINN BRANDING AGENCY
SKINN TYLES Magazine Design 4 | SKINN BRANDING AGENCY
SKINN TYLES Magazine Design 3 | SKINN BRANDING AGENCY
SKINN TYLES Paper Design Magazine 2 | SKINN BRANDING AGENCY
SKINN TYLES Photography Fotografie | SKINN BRANDING AGENCY
While rebranding the old Vilvordit into the new Tyles, our task as a branding agency was to give the brand a strategic, substantive, and graphic boost in the right direction. All of the brand’s points of contact were gradually transformed on the basis of the new brand identity and guidelines.
SKINN TYLES Branding Stationary Huisstijl | SKINN BRANDING AGENCY
SKINN TYLES Invitation Design Branding | SKINN BRANDING AGENCY
SKINN TYLES Folder Design Branding | SKINN BRANDING AGENCY
SKINN TYLES Branding Fleet | SKINN BRANDING AGENCY

After a successful launch, Tyles is ready for the challenges of the future, both offline and online.

SKINN TYLES Notepad Design Branding Stationary | SKINN BRANDING AGENCY
SKINN TYLES Photography Fotografie | SKINN BRANDING AGENCY
SKINN TYLES Notepad Design Branding Stationary | SKINN BRANDING AGENCY
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