Attracting and inspiring the end customers became the first focus of the marketing strategy. When it became clear that the best way to reach this target group was through digital channels, the challenge arose not only to revamp the brand in an attractive way, but also to digitise all the communication tools.
The
experience and inspiration of the customer via digital channels was central in the creation of Tyles. More than ever, consumers are starting their online search for a suitable floor for their housing project.