SKINN GROUPMONUMENT Branding Photography Fotografie 1 | SKINN BRANDING AGENCY
work
Monument Rebranding
Group Monument Rebranding
Skinn Branding Agency

The drastic renovation
of Group Monument.

Challenge

Create one uniform rebranding for more than 12 different construction companies and the umbrella company Group Monument.

SKINN GROUPMONUMENT Branding Photography Fotografie 2 | SKINN BRANDING AGENCY
Brand strategy
Brand architects
Brand architects at work

Group Monument is a dependable partner for restoring buildings and monuments with historical value as well as for a complete new build project. Consisting of over 12 different companies, each with their own strengths and services, we analysed and redefined their brand architecture into a uniform and transparant brand identity. This was the start of a long-term project of branding in a very pure way.

SKINN GROUPMONUMENT Branding Logo Design Brandconcept | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Brandconcept | SKINN BRANDING AGENCY

We developed one clear graphic identity for all companies in the group. The diagonal line symbolizes the before and after in restoring monumental buildings.

SKINN GROUPMONUMENT Branding Logo Design Huisstijl | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Logo Design Brandconcept | SKINN BRANDING AGENCY

Eliminating overall colour in the brand core gave room for imagery and content. Even the typography consists of an old serif font combined with a modern sans type.

SKINN GROUPMONUMENT Branding Fleet Huisstijl | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Stationary Design Huisstijl Photography Fotografie 2 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Photography Fotografie Visual Storytelling 1 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Gadget Logo Design | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Photography Fotografie Visual Storytelling | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Photography Fotografie | SKINN BRANDING AGENCY

Group Monument has a very wide range of tools, such as yard containers and trucks, which made it possible to massively enhance the brand visibility in public places and on the road.

SKINN GROUPMONUMENT Branding Logo Design Photography Fotografie | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Stationary Design | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Stationary Design | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Merchandising Logo Design | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Stationary Design Huisstijl Photography Fotografie 1 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Bache Design Typography Copywriting | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Photography Fotografie Visual Storytelling 2 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Logo design Embleem | SKINN BRANDING AGENCY
Online identity

Each company in Group Monument has its own specialty, which was a challenge for our online creative team to maintain user-transparancy and a clear way of navigating. Our guys showed their online skills once again by working out a frame fitting for each Group Monument player.

MONUMENT.BE →

SKINN GROUPMONUMENT Branding Webdesign 1 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Webdesign 1 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Webdesign 2 | SKINN BRANDING AGENCY

We have been translating every element of the new brand identity into every brand experience to reach an ever-expanding audience, both in the public sector and in the private market.

SKINN GROUPMONUMENT Branding Bache Design Huisstijl | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Photography Fotografie Visual Storytelling 3 | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Logo Design Stationary Huisstijl | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Folder Design Huisstijl | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Portrait Photography Fotografie | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Huisstijl Stationary Design Logo Design | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Huisstijl Fleet Logo Design | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Gadget Merchandising | SKINN BRANDING AGENCY
SKINN GROUPMONUMENT Branding Logo Design Huisstijl Embleem | SKINN BRANDING AGENCY
Interested in working together?
Contact us →
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