Challenge
Create one uniform rebranding for more than 12 different construction companies and the umbrella company Group Monument.
Group Monument is a dependable partner for restoring buildings and monuments with historical value as well as for a complete new build project. Consisting of over 12 different companies, each with their own strengths and services, we analysed and redefined their brand architecture into a uniform and transparant brand identity. This was the start of a long-term project of branding in a very pure way.
We developed one clear graphic identity for all companies in the group. The diagonal line symbolizes the before and after in restoring monumental buildings.
Eliminating overall colour in the brand core gave room for imagery and content. Even the typography consists of an old serif font combined with a modern sans type.
Group Monument has a very wide range of tools, such as yard containers and trucks, which made it possible to massively enhance the brand visibility in public places and on the road.
Online identity
Each company in Group Monument has its own specialty, which was a challenge for our online creative team to maintain user-transparancy and a clear way of navigating. Our guys showed their online skills once again by working out a frame fitting for each Group Monument player.
We have been translating every element of the new brand identity into every brand experience to reach an ever-expanding audience, both in the public sector and in the private market.
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