The graphic identity is the face of a brand. Our creative directors and designers translate the chosen positioning into a unique visual story. By coordinating the logo, basic colours, patterns and other elements, we make the brand as recognisable as possible.
A logo concept is developed by our designers around a central idea or message. The logo always has a clear visual connection with the other elements of the graphic identity.
Our designers develop a grid and patterns that are specific to the brand: a system. This creates an integrated visual story that is unmistakable and constantly reminds the target group of the brand. In this way a brand becomes familiar.
The entire system, including fonts, colours and so on is explained by our designers in a unique brand book. Even someone unfamiliar with the brand can use this convenient guide to work with the brand and the various elements of the graphic identity.
A separate font is selected for each brand to help tell the story of the brand. This may be an existing font, or we may develop a unique and completely new one. Our designers always take account of the font’s recognisability, but also of its legibility in different applications.