SKINN HOGENT Brochure Design 1 | SKINN BRANDING AGENCY
work
HOGENT Rebranding
Skinn Branding Agency

A special type of
branding for HOGENT.

Challenge

Hogeschool Gent, also known as HOGENT, is a college for students with character. Students who wish to make their own mark on society. Over the academic years, HOGENT has become an extensive organisation in which, each year, 17,000 students develop their futures.

SKINN HOGENT Photography Fotografie | SKINN BRANDING AGENCY

There is no denying the fact that the evolutionary growth of HOGENT caused a natural proliferation of communication styles and types across the many faculties, courses and departments. The existing house style felt dated and was no longer aligned with its key audience: the students. It was time for some expert refinement of HOGENT’s identity with a complete rebranding.

SKINN HOGENT Strategic Workshop Strategie | SKINN BRANDING AGENCY
SKINN HOGENT Logo Design Workshop | SKINN BRANDING AGENCY
SKINN HOGENT Photography Fotografie Brandsystem | SKINN BRANDING AGENCY
SKINN HOGENT Workshop Fotografie | SKINN BRANDING AGENCY
Brand concept

As a branding agency we were entrusted with the task of challenging the organisation both creatively and strategically and to create one clear brand concept.

As a neutral party we challenged HOGENT to consider itself from different angles and to make bold choices where necessary. We began by organising an intensive strategic preliminary phase to create the brand foundations and identify all touchpoints. The goal was to state clear brand values and a clear brand promise as the basis for one powerful brand concept. HOGENT was reduced to its purest form and individual character. Character quite literally.

SKINN HOGENT Branding Brandsystem Huisstijl | SKINN BRANDING AGENCY
White | SKINN BRANDING AGENCY
Grafische identiteit
core elements
Visual core elements
FONT

Powerful typography plays the starring role in the new graphic identity of HOGENT

SKINN HOGENT Brochure Design 2 | SKINN BRANDING AGENCY

The letters represent the graphic building blocks of the brand concept. These offer a vision of the school, society and the multifaceted world of its students. They form the heart of the brand identity that can be applied in every context. They exude simplicity, never detracting from the impact of the message.

SKINN HOGENT Webdesign | SKINN BRANDING AGENCY
SKINN HOGENT Photography Fotografie 1 | SKINN BRANDING AGENCY
SKINN HOGENT Brochure Design 3 | SKINN BRANDING AGENCY
PLAY BRAND MOVIE →
SKINN HOGENT Exhibition Design beursstand 1 | SKINN BRANDING AGENCY

Of all the different companies and organisations with whom we have enjoyed working, few have had such an influence on society as HOGENT. ‘People make the difference', during their studies and particularly afterwards, in the work environment.

Therefore, the HOGENT brand movie, a production made by 87seconds, also portrays people beyond the school walls. A diverse group of students, graduates and employees, all keen to go all the way!

SKINN HOGENT Branding Brandsystem | SKINN BRANDING AGENCY
Brand experience
Diversity
Diversity in communication
Color

Life at HOGENT is a colourful affair. It is where you are encouraged to stop thinking in terms of black and white and to develop a strong identity of your own. ‘A colouring book with plenty of room for creativity' was something we already heard in the brand movie.

The colours used in the visual identity are also intended to enliven all facets of the brand. These colours are linked to the basic typographical elements in order to establish a system from which all communication channels in all their diversity can flow.

SKINN HOGENT Poster Design Branding Campaign | SKINN BRANDING AGENCY
SKINN HOGENT Gadget Design Branding | SKINN BRANDING AGENCY
SKINN HOGENT Motion Design | SKINN BRANDING AGENCY
SKINN HOGENT Exhibition Design Beursstand 2 | SKINN BRANDING AGENCY
SKINN HOGENT Socialmedia Design Digitale Marketing | SKINN BRANDING AGENCY

From environment to imagery style.

The brand identity within a large organisation must be multifunctional and flexible in its application. Besides typography and colour, it is the images that define the mood and allow the brand to continue reinventing itself. Besides developing a customised colour grading for HOGENT, clear imagery guidelines have also been established.

HOGENT’s recognisable photography shows people in their own environment. Students as they are, and not necessarily in school surroundings. Their individuality is recaptured in the images by photographing them from interesting angles and atypical cropping in post-production.

SKINN HOGENT Photography Fotografie Visual storytelling | SKINN BRANDING AGENCY
SKINN HOGENT Photography Fotografie Brochure | SKINN BRANDING AGENCY
SKINN HOGENT Brochure Design | SKINN BRANDING AGENCY
SKINN HOGENT Photography Fotografie | SKINN BRANDING AGENCY

Color & diversity make the difference.

SKINN HOGENT Signage Flags Signalisatie Vlaggen | SKINN BRANDING AGENCY
SKINN HOGENT Signage Design Signalisatie | SKINN BRANDING AGENCY
SKINN HOGENT Banner Design | SKINN BRANDING AGENCY
SKINN HOGENT Notepad Design Notitieblok | SKINN BRANDING AGENCY
SKINN HOGENT Brochure Design 3 | SKINN BRANDING AGENCY
SKINN HOGENT Signage Signalisatie Photography Fotografie | SKINN BRANDING AGENCY

Non-stop engagement & experimentation.

Similarly to the strategic preliminary phase, the rollout of HOGENT’s rebranding is an intensive journey that we are approached in a transparent and phased manner together with the Communication Department at HOGENT. As well as renewing all brand experiences we were working as a proactive partner, as a brand challenger. In order to challenge HOGENT and ourselves to look further in strategic, creative and communication terms. For all those students, employees and people connected with HOGENT who want to make the difference.

SKINN HOGENT Signage Design Signalisatie | SKINN BRANDING AGENCY
SKINN HOGENT Gadget Design Merchandising | SKINN BRANDING AGENCY
SKINN HOGENT Brochure Design 4 | SKINN BRANDING AGENCY
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