A brand system is one of the most basic yet powerful tools for building brand recognisability.
Define your brand's visual and verbal style. Keep it consistent throughout all communication. Easier said than done, but surely not impossible.
Brand system
A meaningful combination of logo, colours, icons, typo, patterns, imagery, messaging, tone is a brand system. A must in the world of omnichannel.
Why create a solid brand system? The audiences can easily recognise you at a first glance. With every interaction, they enter the same, familiar brand world, whether it's a website, an office or a shop. This strengthens the brand. Important note: 'clearly defined' and 'consistent' doesn't mean rigid!
EXERCIS
Theme
Brand system
03.1
Challenge
Bring style and harmony to your brand universe
The pursuit of harmony begins with taking a long hard look in your... toolbox. What pre-defined visual and verbal elements does your brand have? Is it more than a logo and colours? Do they match? Is there a clearly defined set of principles for applying them?
03.2
Exercise
Make a checklist: which elements does your brand system consist of? Name, logo, colour palette, icons, illustrations, typography, patterns, photography, 3D, motion, layout, baseline, messaging hierarchy, tone of voice, behaviour... Are they complete and consistent?
03.3
Download the full card deck to elevate your brand.
How we do this for our clients.
CARDS
Contact