Skinn Branding Agency

Is your brand system complete?

Brand system

A meaningful combination of logo, colours, icons, typo, patterns, imagery, messaging, tone is a brand system. A must in the world of omnichannel.

Why create a solid brand system? The audiences can easily recognise you at a first glance. With every interaction, they enter the same, familiar brand world, whether it's a website, an office or a shop. This strengthens the brand. Important note: 'clearly defined' and 'consistent' doesn't mean rigid!

EXERCIS

Brand system

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Theme

Brand system

A brand system is one of the most basic yet powerful tools for building brand recognisability.
Define your brand's visual and verbal style. Keep it consistent throughout all communication. Easier said than done, but surely not impossible.
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Challenge

Bring style and harmony to your brand universe

The pursuit of harmony begins with taking a long hard look in your... toolbox. What pre-defined visual and verbal elements does your brand have? Is it more than a logo and colours? Do they match? Is there a clearly defined set of principles for applying them?
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Card bg brand system exercise | SKINN BRANDING AGENCY

Exercise

Make a checklist: which elements does your brand system consist of? Name, logo, colour palette, icons, illustrations, typography, patterns, photography, 3D, motion, layout, baseline, messaging hierarchy, tone of voice, behaviour... Are they complete and consistent?
03.3

Download the full card deck to elevate your brand.

How we do this for our clients.

CASES
Fiqa
Branding
TVH branding case cover | SKINN BRANDING AGENCY
TVH
Branding
CARDS

Brand image

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Brand image

HOW ON-BRAND IS
YOUR IMAGE?

Manage the perception of your brand.
01
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Employer brand

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Employer brand

IS YOUR BRAND
AS EMPLOYER
ON POINT?

Attract and retain the right talent and build a culture.
02
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Brand system

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Card bg brand system | SKINN BRANDING AGENCY

Brand system

Is your
brand system
complete?

Build your brand's recognisability in a consistent way.
03
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Brand positioning

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Brand positioning

DOES YOUR BRAND
STAND OUT?

Differentiate and create brand value that goes far beyond the money.
04
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Brand tribe

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Brand tribe

DO YOU LOOK
BEYOND YOUR
AUDIENCE?

Discover a basis for a deeper connection with your brand tribe.
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Contact
SKINN ADAM 09040 | SKINN BRANDING AGENCY
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges


+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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