A brand system is one of the most basic yet powerful tools for building brand recognisability.
Define your brand's visual and verbal style. Keep it consistent throughout all communication. Easier said than done, but surely not impossible.
A meaningful combination of logo, colours, icons, typo, patterns, imagery, messaging, tone is a brand system. A must in the world of omnichannel.
Why create a solid brand system? The audiences can easily recognise you at a first glance. With every interaction, they enter the same, familiar brand world, whether it's a website, an office or a shop. This strengthens the brand. Important note: 'clearly defined' and 'consistent' doesn't mean rigid!
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How we do this for our clients.