Skinn Branding Agency

IS YOUR BRAND AS EMPLOYER ON POINT?

Employer brand

Attracting and retaining the right talent is essential for a successful business. As a brand, you need a compelling story people can relate to.

A brand people buy and a brand people work for are not the same things (although they reinforce each other). Define them both clearly and then manage holistically, so that you delight not only your customers, but also your own people - the most important brand ambassadors.

EXERCIS

Employer brand

02
Card bg employer brand | SKINN BRANDING AGENCY

Theme

Employer brand

What is your image and value proposition as an employer? Do you have a clear strategy to attract and retain the right crowd or do you just count on luck? There’s a lot you can do to keep it under control. It all starts with an employer brand.
02.1
Card bg employer brand challenge | SKINN BRANDING AGENCY

Challenge

Build the brand people want to work for

Starting point: Employee Value Proposition. EVP is a clear, single-minded idea that defines you as an employer. It refers to values and purpose, but also gives a clear hint of the team spirit. Even if the final form of an EVP is short, it takes quite some positioning work to formulate it correctly. Once you have it on point, it’s time to build the employer brand universe and its assets.
02.2
Card bg employer brand exercise | SKINN BRANDING AGENCY

Exercise

List all the things your company or organisation has to offer: the office, benefits, team events, growth programmes... Which of them are truly differentiating?
02.3

Download the full card deck to elevate your brand.

How we do this for our clients.

CASES
SKINN MANUTTI Photography Fotografie Visual Storytelling 1 | SKINN BRANDING AGENCY
Manutti
Rebranding
Joli rebranding cover | SKINN BRANDING AGENCY
Joli
rebranding
CARDS

Brand image

01
Card bg brand image | SKINN BRANDING AGENCY

Brand image

HOW ON-BRAND IS
YOUR IMAGE?

Manage the perception of your brand.
01
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Employer brand

02
Card bg brand positioning | SKINN BRANDING AGENCY

Employer brand

IS YOUR BRAND
AS EMPLOYER
ON POINT?

Attract and retain the right talent and build a culture.
02
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Brand system

03
Card bg brand system | SKINN BRANDING AGENCY

Brand system

Is your
brand system
complete?

Build your brand's recognisability in a consistent way.
03
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Brand positioning

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Card bg brand positioning | SKINN BRANDING AGENCY

Brand positioning

DOES YOUR BRAND
STAND OUT?

Differentiate and create brand value that goes far beyond the money.
04
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Brand tribe

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Card bg brand tribe | SKINN BRANDING AGENCY

Brand tribe

DO YOU LOOK
BEYOND YOUR
AUDIENCE?

Discover a basis for a deeper connection with your brand tribe.
05
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Contact
SKINN ADAM 09040 | SKINN BRANDING AGENCY
LET'S DISCUSS IDEAS!
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+32 (0)50 31 28 32
Blackboxx
Krakeleweg 39
8000 Bruges


+32 (0)3 201 51 50
The Market Antwerp
Scheldestraat 11
2000 Antwerp


+31 202 44 59 86
A’DAM TOWER
Overhoeksplein 1
1031 KS Amsterdam
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